Blog 1- Change is in

The other day, I was looking through my old family albums. I was in shock to see what I was wearing, but during that time period, Levi’s and Limited Too outfits were considered fashionable. Now, I mostly wear skinny jeans, instead of the Levi’s brand. As a member of this generation, I do feel like I am being captured accurately. Marketers have done a good job researching Generation Yers. By going to the hot spots where teens and young adults spend most of their time has given marketers a great advantage in giving them a first hand perspective on the way teens think. My mom has a different idea than me of what is considered “fashionable.” She still surprises me with a dress she bought, and all I can think of is, “This is the 21st century, not the 80’s!” People in this generation are far more racially diverse and have different opinions. We are the root of the future in the marketing sector. I feel like I have been captured accurately. When I see the fashion industry changing, I want to be the first one to convert. I do this because change is good. Sticking to the same styles get boring. When you look at a magazine ad, TV commercials, fashions emerging on the Internet, there’s an instinct to jump on the band wagon. The fashions and technology of today are changing at a rapid pace, and young consumers that have been loyal to a particular brand will instantly change to a new brand if the marketers can promote the new product accurately. These ads on the Internet or TV should make a fashion statement to young consumers that will entice them to change immediately. Marketers should really be focused on learning more about this generation. Marketers have captured Gen Y’s attention by bringing their messages to the places where teens flock. The Internet is a huge medium where marketers get their message across to people in this generation. Almost everyone in this generation has access to the Internet. Facebook is another great way for marketers to attract consumers. Millions of people use Facebook daily and the advertisements that are posted on the site usually get a great amount of attention from the public. From my own perspective, we want everything instantly. The rise of the Internet have sped up the fashion life cycle by allowing people around the world to discover the most interesting trends as the minute they come out. If we want to see the price of any item, we get on the Internet. If we want to see the latest styles in fashion, we get on the Internet. If we want to customize our own computer, we get on the Internet. Marketers should also be focused on the message of their ads. The commercials used in the past worked on the baby boomers, but will definitely not work on teens today. Funny and unpretentious ads are what our age bracket is drawn to. I consider myself a pretty typical member of this generation. I always want the latest styles and technology to keep up with society. For instance, everyone my age is now investing their money into an Iphone, a Blackberry, or a Google Phone. These phones all have Internet access, Instant messaging, a navigation system, and other high tech features that everyone desires. All these features make it easy for consumers to find things on the Internet instantly when a computer is not available. All in all, the way this generation of people act is very fascinating and I can’t wait to see how things play out ten years from now.