Everywhere I eat or shop at, I receive some kind of experience, ranging from positive to negative. If I go away feeling that my personal needs were met and were treated with care, then I have had a positive experience. With that positive experience comes loyalty to that specific place. When a company is able to deliver a great experience that sets it apart from other companies, I feel more inclined to increase my spending.
Even a great interaction between the customer and company representative can create a great experience for me. One time, I was at Circuit City planning to buy a lap top. Every time I asked a representative for help, he was not able to answer my questions and sent me to a different salesman. The next salesman was very standoffish and did not seem to care about what I wanted. I went to a third salesman and he allowed his co-workers to interrupt him several times during our conversation. This did not make me feel like a valued customer. I desperately needed a lap top, and since I was not getting any assistance from the salespeople at Circuit City, I went to Best Buy. As I walked in the store, I was immediately greeted and asked if I needed help. Right away, a representative escorted me to the computer section of the store and asked me what features I needed in my lap top. I described everything to him, and within minutes he showed me his top 3 choices that fit my criteria. He gave me the pros and cons, and really gave me a great advice. I bought a new laptop within 20 minutes and it was one of the greatest investments I have ever purchased. Not only was I satisfied with my purchase, I was extremely pleased with the service. After this wonderful experience, I have been a loyal customer to Best Buy for years now.
I was reading the Central Market article and was fascinated about what it had to say. I have been an avid shopper of Wal-Mart, mainly because of its very low prices. I have never been to Central Market until a couple of weeks ago, and now, I’m HOOKED! Although the prices are a little bit higher than Wal-Mart, the service, they layout of the store, the organic food selection, and the people make Central Market more appealing. I was surprised to read how much the company cares about its customers. They target each segment, not only women. I was surprised to hear that Central Market gives out a balloon to each child who enters the store and they also promote kids to eat healthy by giving them their choice of fruit. They also have a cooking class within the store. I have never heard of any supermarket that offers this. It amazes me that they truly care about the happiness of their customers. Not only is the class educational, but also entertaining. I took my mom to a cooking class and she absolutely loved it. This made her start to shop at Central Market as well. Overall, it is the customer’s experience that will draw people away from their usual habits.
Even a great interaction between the customer and company representative can create a great experience for me. One time, I was at Circuit City planning to buy a lap top. Every time I asked a representative for help, he was not able to answer my questions and sent me to a different salesman. The next salesman was very standoffish and did not seem to care about what I wanted. I went to a third salesman and he allowed his co-workers to interrupt him several times during our conversation. This did not make me feel like a valued customer. I desperately needed a lap top, and since I was not getting any assistance from the salespeople at Circuit City, I went to Best Buy. As I walked in the store, I was immediately greeted and asked if I needed help. Right away, a representative escorted me to the computer section of the store and asked me what features I needed in my lap top. I described everything to him, and within minutes he showed me his top 3 choices that fit my criteria. He gave me the pros and cons, and really gave me a great advice. I bought a new laptop within 20 minutes and it was one of the greatest investments I have ever purchased. Not only was I satisfied with my purchase, I was extremely pleased with the service. After this wonderful experience, I have been a loyal customer to Best Buy for years now.
I was reading the Central Market article and was fascinated about what it had to say. I have been an avid shopper of Wal-Mart, mainly because of its very low prices. I have never been to Central Market until a couple of weeks ago, and now, I’m HOOKED! Although the prices are a little bit higher than Wal-Mart, the service, they layout of the store, the organic food selection, and the people make Central Market more appealing. I was surprised to read how much the company cares about its customers. They target each segment, not only women. I was surprised to hear that Central Market gives out a balloon to each child who enters the store and they also promote kids to eat healthy by giving them their choice of fruit. They also have a cooking class within the store. I have never heard of any supermarket that offers this. It amazes me that they truly care about the happiness of their customers. Not only is the class educational, but also entertaining. I took my mom to a cooking class and she absolutely loved it. This made her start to shop at Central Market as well. Overall, it is the customer’s experience that will draw people away from their usual habits.
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