After brainstorming numerous topics for my 15 page paper, I found that online travel marketing caught my interest. I am fascinated by this topic because I absolutely love to travel and explore other cultures and backgrounds. Travelling is my way to escape from my normal life. I enjoy meeting people from different cultures and learning about their lives. I truly believe that travelling to other countries allows you to broaden your life.
For the past month, I have been researching numerous websites in search of travelling to Europe. The main source I have used has been the Internet. In my paper, I want to understand how online travel marketing creates the consumer experience for travelers. I want to expand on research techniques that people use before they travel abroad. For example, there are tons of blogs that people post online that talk about their whole trips in detail. One of my greatest resources is http://www.travelblog.com/. They give great traveling tips of what to bring, where to eat, where to go out, and the highlights of the city. It can really help someone plan their entire vacation day to day, especially if they have never been there before. Blogs allow people to read true stories that people experience on their trips and help the reader relate to their situations. Also, if there is a memory that the read can relate to, it creates an emotion that the reader can feel.
People that travel to a new country want to get the most out of it. A big trip requires a lot of planning. Travelers like to customize their trips so they can do things that interest them. It is all for the experience. Going on a vacation takes a lot of thought and planning. People go to different places for different reasons. Some people go to visit family, some go to learn about the history and culture, and some even go to volunteer. There are many websites that make it easy for travelers to book their trip by helping them customize it and plan it. With the internet often being their only source of information, businesses should be aware of how marketable their services are within the online world. As I was searching through online travel websites, I found Trip Advisor. It is an online travel guide that offers reviews and recommendations for hotels, vacation packages, and travel guides. Many people share their crazy experiences through Trip Advisor so that other people can read about it. They can read or write reviews about their vacation highlights as well as post videos and pictures of their travels.
Email marketing has emerged in the Internet world. Through Email marketing, consumers can get access to the best offers and discounts. These promotions differ in each local area and helps consumers save money, especially in hard economic times. Successful businesses that target these travelers must study the consumers very carefully. They need to realize that creating a strong relationship with the consumers is vital. Businesses must also understand the most updated travel trends to understand today’s consumer. Having a user friendly website allows the consumer to also have a great experience without being frustrated. Online travel marketing should appeal to consumers and will affect travelers immensely if it is marketed properly.
Julie - Good job on the post and I think this will be an interesting paper topic - I'm looking forward to reading your next blog as you explore it further. One interesting thing right now, I would think, is how the travel industry (especially using online tools) is coping in this tough financial market. You don't have to address this in your paper - just something that popped into my head as I was reading your post.
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